Direction, Design, Animation ~ Levan Zazarashvili
The project is inspired by Georgian scripts.
The Georgian alphabet is unique in the world: it is used only to write Georgian (and, occasionally, some minority languages of Georgia). To be precise, there are three Georgian alphabets: asomtavruli, nuskhuri and mkhedruli. The script used today - and in this project - is mkhedruli, which dates back to the 10th century.
This project aims to popularize and modernize the shapes and beauty of the alphabet. To emphasize the uniqueness and the simplicity of it.
It has been very interesting challenge for me to try and represent each of the letters with different graphic styles and animation techniques.
Work in Progress...